Internet marketing takes a lot of time, as you well know. So why in the world would you spend all that time and effort to just sell one single product? If you are a smart marketer, you won’t. When you bring someone to your site, and they make a purchase, you will do everything in your power to sell them as many products as they are willing to buy.

 

Don’t have an ‘ordinary’ order page. Instead, use the Amazon.com concept. If you’ve ever ordered a product from Amazon.com, you may have noticed that during the ordering process, you were shown a list of related products that other customers purchased when making this purchase. The title of the list says something to the effect of ‘other customer’s who bought this product also purchased…’

 

Ideally, you will have a shopping cart system set up that will allow your customers to check the boxes next to the additional products that they want before proceeding with their order, and they will be purchasing several products at once.

 

Of course, if this type of shopping cart system is more than you are willing to do right now, there are other options. The first option is the OTO, or One Time Offer, which we briefly touched on earlier. After they have completed their order, they are presented with a one time offer for an additional product.

 

This product may have a special price, or it may be a ‘limited edition’ that is only available for purchase with the product that they have already agreed to purchase. Make it as exclusive as you possibly can, and let your customer know that they will never see the offer again, and that this product will not be available anywhere else, at any other time. This is a wonderful use for a PLR product.

 

There are numerous quality OTO scripts that you can use. Get one that will allow you to present each customer with more than one OTO. At the same time, do not deluge your customers with offers. Don’t offer more than three OTO products after a sale, or you will start to irritate them.

 

Again, a perfect example of getting the most possible mileage out of one sale is Amazon.com. Another good example of this is GoDaddy.com. Order something from both of these companies, so that you can get a look at the ordering process.

 

Make it easy for your customers to buy additional products from you. They should not have to do anything more than to check a box. When they go through the OTO system or the shopping cart system, and want those additional products that you are offering, make it possible for them to quickly order, without having to put all of their information in again.

There is a common mistake that resellers often make. Resell products are usually not high priced. Because they are so cheaply priced for the customer, the marketer doesn’t make a big enough deal about the product.

 

You have to market your product like each sale is worth $1000 to you – even if in reality each sale is only worth $10 or $40. This is where many marketers mess up. You see, they may go through all of the motions – they get the product, get the domain name, set up the sales page, upload the product, make the changes that need to be made and start doing their ‘usual’ promotion routine.

 

That sounds pretty boring, right? It is, and when you do it enough times, somehow your own energy stops coming through to your customers. The squeaky wheel gets the grease – and you want to start squeaking loudly!

 

Of course, you will email your list about the product. That is usually the first thing a marketer does with any type of product. The list, after all, is your goldmine. But, how excited are you going to be about that $40 product? If you want true success, you need to be as excited about that $40 product as you would be about a $1000 product. Give that cheaper product the same amount of love and attention.

 

However, being squeaky goes further than being excited - You also need to be different. This is something that you’ve probably heard a thousand times before – stand out from the competition. Naturally, there are certain things you are going to do – and so is your competition. These activities include:

 

 

But there are others things that you can do that most or all of your competition will not do. Are you selling a piece of software? Make a screen shot tutorial video teaches people how to do things with that software. Give that product away and list it at every tutorial site that you can find.

 

Consider advertising your product on one of the advertising networks. These networks will send your message out, via email, to millions of people who are interested in your topic. There is a cost – but there is a greater monetary reward. This is something that only big companies do, in most cases, but there is no reason that you can’t do it as well.

Revert to old advertising methods that your competition is ignoring. Place several ezine ads. Most classified ad sites are not good, but Craig’s List, at http://www.craigslist.com, is more popular than ever – and still going strong. Make sure you drop several advertisements there (it’s free).

 

With your pay-per-click advertising campaigns, find related keywords that your competition is not bidding on, and capture those customers. Forum marketing is also still quite effective, and should not be ignored. People also still use Usenet Newsgroups. Find the quality newsgroups, participate in the threads, and use your email signature, promoting your related product.

 

Hold a contest, and instead of initially promoting the product, promote the contest. The prize could be anything – such as a free membership to your subscription website, a free product, or even a gift certificate to a restaurant. It doesn’t have to be a huge prize - it just needs to get people to your site, where they are going to see your sales letter.

 

Go to your favorite search engine and do a search for your product. This way, you can see exactly how your competitors are promoting your product. Ideally, you want to use all of those methods, and then some. Make your ads bigger and brighter. Use more attention getting headlines than they are using. Market in places that they either don’t know about, accidentally overlooked, or completely ignored altogether.

 

Teleseminars are big these days, but usually reserved for original products and services, where the product or service owner is interviewed or something to that affect. Very seldom will a reseller hold a teleseminar to promote their product. They don’t use this extremely effective marketing method because they don’t think that it deserves the attention of a product that other people are also selling. They are incredibly wrong! Host that teleseminar.

 

Your competitors – those people selling the same exact product – are going to use the latest marketing techniques for the most part. They are going to spend a lot of time choosing just the right keywords. They are going to spend loads of time working on page rank and search engine optimization.

 

This is not to say that you shouldn’t do these things as well. You just need to spend less time using methods that are still incredibly effective, and when using the same methods as other resellers, you need to get more creative than they are. Allways do everything you can think out to get as much attention as possible.