Ebook Creation - III
Ebooks in pdf format
Pdf stands for "portable document format", standard developed by Adobe Systems, Inc.
In order to read pdf documents a separate free program must be installed, Adobe Reader.
Creating and selling ebooks in pdf format is increasingly preferred over exe format by many infopreneurs today and they certainly have good reasons for it.
Only one of them is that pdf ebooks can be read on Windows and Macintosh computers, and PalmOS PDAs, meaning that the complete potential market is covered.
Here are some other advantages of pdf ebooks over ebooks in exe format:
- pdf files are smaller because pdf converters compress better than ebook compilers
- viruses can not infect pdf files
- pdf files are much easier to print than exe files
- pdf ebooks can be created from single MS Word document, while each html page must be created separately prior to compiling exe ebooks
- pdf converters automatically numbers each of the pages while exe compilers don't have that function.
- pdf files are editable, while exe ebooks must be recompiled in order to be changed
- pdf files look same on different systems
The biggest disadvantage of ebooks in pdf format is the price of Adobe Acrobat, the best currently available software for creation of pdf files.
Adobe Acrobat Standard version is sold for $299, while Adobe Acrobat Professional version costs $449.
Since the price is too expensive for most beginners, other software companies have developed similar software that converts various content to PDF format much cheaper.
A number of pdf creators
with prices similar to those of exe ebook compilers are available:
Pdf Creator Plus ; Pdf Factory Pro ; jaws Pdf Creator
And here is one free pdf creator with quite many good features: pdf995.
If you are going to buy some cheaper pdf software don't forget to double check how they handle links from original documents, because some of them cannot reproduce links. There is no point in creating ebooks that does not include links. You need to use links to point to additional information, your website, other products etc., and especially for the purpose of rebranding.
Just a few words about links.
Links are almost everything for an online infopreneur. Those who are aware of this basic truth spend a lot of their time to learn different linking strategies and use their links wisely. Whole Internet is interconnected by hypertext (linked text) or linked images. People move throughout the Internet by clicking on links, it is through your links you get visitors to your websites and convert them into qualified prospects and, finally, into buyers of your products.
That's why the other disadvantage of pdf ebooks is that separate software is required for rebranding of pdf ebooks.
Rebranding is very, very important for every online business and particularly for affiliates. And yes, you will have your own affiliates as soon as you have your own products and a website:). If your affiliates can replace your links with their affiliate links in your ebook they will have much higher chances to earn commissions. When you offer them rebrandible versions of your ebooks you will have more affiliates, links to your products will be spread all over the Internet, your affiliates will earn more money and you will earn more money, which is the main point with your business.
When you create rebrandible pdf ebook you will have to deal with three files and several programs: You first create your primary Word file in .doc format using word processor and define which part of your file will be rebrandible by placing special tags in it. After that you convert .doc file into pdf document using Adobe Acrobat or any other decent pdf creator. Finally, you make your pdf file rebrandible using branding software. Branding software will create a little "rebrander" application along with rebrandable pdf file, which you will distribute together with your rebrandable ebook.
Rebrander will be used by your affiliates or customers to replace your links and text with theirs.
It is very profitable to create and distribute rebrandable pdf ebooks. In order to make it happen you will need to buy either Viral Pdf ($67 - $97) or Turbo Brander ($67).
Viral Pdf is software that will enable you to
set up special fields within your word document that you would like to be rebrandable. Once your file has been converted into pdf format, you simply run the pdf file through the Viral Pdf software. You can use any number of rebrandable links within your documents and promote as many affiliate programs as you like. You can brand links, text, email addresses and do much more with this software.
Turbo Brander is software that can do almost everything that Viral Pdf can. The only difference worth mentioning is that Turbo Brander cannot brand text.
Now, after reading this chapter about ebook formats and different ebook creators you are maybe wandering whether to make exe ebooks or pdf ebooks. The best thing you can do in order to get rid of that dilemma is to create both. Yes, both. The reason for it is that ebook readers spontaneously buy ebooks in format that they unconsciously decided to like more, not the one that is technically superior. Humans are emotional creatures and they always buy products that they like more. Only by creating and selling both exe ebooks and pdf ebooks you can satisfy both types of your customers, exe lovers and pdf lovers, and you make more sales.
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