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Ebook Creation - I

Before you start

The most important part of any infoproduct is its content. The content of an ebook is making it marketable or not, so if you want to create an ebook in order to sell it, then you have to write about such subjects that are both useful for readers and sought after on the market.
It is impossible to count all popular subjects here, but we can agree that you must do some market research and that your ebook must be written with the existing demand for particular subject in mind if it is going to be profitable.
From the business point of view, the best way to go is to research the market first and to find out what subjects are currently in demand.
After you know what is very probably going to be sold, you should pick one of those subjects and study it. Read and learn everything you can find about that subject and first when you feel that you can write, let's say 50 pages of useful, relevant information on that subject, start creating your ebook.
Supposed that you have the complete content for your ebook ready for writing, we can explain the technical part of ebook creation process.

Ebook formats and ebook creation software

There are really many different ebook formats used by ebook readers today, but we will go straight to the point here and talk only about 2 most important and most used ebook formats. Those formats are windows .exe format and .pdf format.

The main difference between these two ebook formats is that .exe format can be used only on PC, while .pdf format can be used both on PC and Macintosh computers.
The other big difference is that you will first have to create HTML pages if you are going to create .exe ebook, which means that you must have both some good HTML editor and a .exe ebook compiler.

Before we come to ebook creation software we will talk a little bit about software needed for creation of primary files that can later be converted into an ebook.

We can say in short that following types of tools are most often involved in ebook creation:

1. Software for creation of text documents or html files. Those are either word processing software that can also create html files or more sophisticated html editors specialized for design of html pages
2. Software for compiling (compressing) html files into an exe ebook - ebook compilers
3. Software for creation and manipulation of pdf files - pdf creators and converters
4. Software for ebook rebranding

Short introduction to word processors

Written word is without doubt the backbone of your infoproducts, as well as your websites and sales letters. There are numerous reasons why original written content is the most desirable kind of content when it comes to infoproduct marketing, but we will not go deeper into it in this chapter.

Anyway, your primary files shell always contain at least formatted text, hyperlinks and images. Full-featured word processing software enables you to create and manipulate your text based pages in any way you wish and even to save pages as html files.

That's why you will want to use word processing software such as Microsoft Word, part of Microsoft Office Suite.
Microsoft Word, since version Word 2000, has everything you can possibly need for your writing. It is leading word processing software and its .doc file format is de-facto standard.
If money is no problem this is the choice number one without farther explanations. Prices are $350 for a standard version of Office and around $200 for a stand-alone version of the word processor.

Another very popular and completely free , full-featured word processor is Open Office Writer. Open Office suite is incredibly near MS Office in quality and it is actually one of very few free tools that we recommend wholeheartedly.

Short introduction to HTML editors

As you already know, you can create html files using word processors, but the html code produced by that kind of software is not recommended for pages that will be used on the web. Html pages made by word processor are good enough for creation of exe ebooks or for conversion into pdf files, but if you want to use same pages both for your ebook and on your website you will have to use HTML editing software.

HTML editor is the essential tool that an infopreneur who both builds his websites and sells infoproducts cannot live without. You will have to create, or at least modify, many HTML pages as soon as you start your web based business. With that being said, we feel free to recommend two commercial HTML editors and one that is quite good an still completely free. Since we are talking about your business tools, this is the right opportunity to say that commercial tools ( read "professional tools") should always be your preferred choice. There are, off course, many free tools available but they can seldom compete in quality with commercial options. Free tools are most often good to have as complimentary equipment, but the best choice is to employ professional software for business purposes.

If you are already acquainted with HTML editing than we can do nothing else but recommend Adobe's "Dreamweaver", the best HTML editor currently available. The price is not a bargain (around $400), but investing in Dreamweaver will certainly pay in the long run. Dreamweaver is professional website design tool and web applications builder used by industry leading companies and individual designers and you simply can't go wrong if you buy Dreamweaver. You will own the state of the art HTML editor and website creation software, use it for many, many years and be happy about your wise investment.

If you are, on the other hand, completely new to HTML code and website creation and also much more concerned about the marketing part of your business, then we warmly recommend the other peace of software called "XSite Pro". XSite Pro is WYSIWYG ( "What You See Is What You Get) visual HTML editor specially designed for Internet marketers and it really makes website creation a breeze. You don't have to know anything about HTML, php programming or javascript and you can still create beautiful websites and sales pages, equipped with all functions you need to successfully interact with your website visitors. XSite Pro is priced only $197 and it is offered with the incredible 12 months customer satisfaction guarantee.

If you are on a very tight budget you can still download and use "Nvu", the completely free HTML editor (also WYSIWYG). "Nvu" is pronounced as "New View" and it is very good tool, but there is no complete user manual available and you will have to learn how to use certain features by trial and error method. Nevertheless, Nvu is absolutely best free HTML editor available and it's actively used by many successful marketers.

If you want to know how to create ebooks in exe format click here.

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