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Using Resell Rights as an Upsell
What is an Upsell? The term upsell is confusing to many beginning internet marketers. What exactly does it mean? The easiest way to describe the upsell is to use an example. You've probably used Amazon.com, a terrific source for books and much more. When you order a book through Amazon, Amazon automatically offers you the chance to buy books which are similar to the book you are ordering. So if you are ordering a book on the Electric guitar, you'll be shown other books on the Electric guitars that you can also buy. You can think of it this way: when you buy something, the seller offers you the right to buy something else to go with it. If you're buying a burger, the seller might say “would you like fries with that?” That's the purest, simplest example of an upsell. How to Use Resell Rights as an Upsell It's already been established how great resell rights are when it comes to selling products. They can make it possible for you to earn a lot more money. But how exactly do you use resell rights as an upsell? Let's say you're running a business that sells a variety of products. You might be selling ebooks or software. When a customer goes to make a purchase of your product, you want to see if you can get them to pay a bit more money. You might say to them “would you like to also purchase the resell rights for this product?” That's an upsell, and is likely something they will take you up on, particularly if you know that they are in the internet marketing business themselves. It'd be nice if it were this simple. However, it usually takes more effort than this to effectively use resell rights as an upsell. You'll have to do a good job of convincing your customers that they really should also purchase the resell rights. For instance, when offering them the opportunity to purchase resell rights, you might want to delve into an in depth discussion of the benefits of having resell rights for the product. You might want to tell them that they are making an investment which could allow them to make a lot of money on the purchase. You might also want to present them figures on just how much they can make from reselling the product. You should definitely do all of these things before even mentioning the price, especially if you are charging a good amount of money for the rights. There's nothing worse than killing a potential sale by mentioning a price tag that is a little higher than what the customer is willing to pay. If you follow the suggestions we've given you in this article, and are a good salesperson, you should have no problems using resell rights as an upsell and increasing your profits. |
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