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The Importance Of A Deadline In Your Marketing
What is the Deadline Tactic? Flip channels and you're bound to see an infomercial with a person talking about a product and how you NEED it. If you look at the bottom of the screen, you're bound to see something that says “order in the next 10 minutes and you'll get a second one for free!” This is known as a deadline tactic because it offers a person the chance to get something extra in return for their purchase, but only if the meet the deadline. Types of Deadline Tactics There are actually a few different types of deadline tactics, each one very effective depending on the product being sold. While one may not work for a specific product, another deadline tactic may work quite well. It's important to try each of these and determine which are most effective for your product. Buy 1 Get 1 Free When we described the deadline tactic, this is what we used as an example. With the Buy 1 Get 1 Free tactic, you are telling potential customers that if they order by the deadline, they'll get something free with their purchase. People tend to respond to this type of tactic if it's a product that they really would like two of, or if the bonus product is something that is desirable. The Buy 1 Get 1 Free tactic is often used successfully in selling ebooks. Order Now to Get Special Price People are always looking to save money. The Order Now to get Special Price tactic is effective for this reason. Basically, with this tactic, you'll be telling customers that if they order now, they'll get the product for a special price which is lower than the regular price. Limited Quantity It may seem a little odd, but some people get easily pressured into buying something simply because there is a limited quantity of it. If you watch QVC or HSN, you'll see this tactic used a lot. There is a product that has only been produced 1000 times, and if you don't order it now, it's gone for good. The Limited Quantity tactic puts pressure on the buyers to make the purchase, making it a very good deadline tactic. Why to Use a Deadline Tactic? So why should you use a deadline tactic? Well, for starters, a lot of customers are very savvy. They really think about each and every purchase they make. Deadline tactics keep the customers from second guessing purchasing a product. Having a deadline for a product will make sure that customers who are interested in the product will purchase it the minute they see it.
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