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Don't Use Out of the Box Salesletters
Out of the Box Salesletters To sell more resell rights products, people will often include bonuses to entice internet marketers (like you) to buy the products. One of these bonuses is that of the salesletter. Anyone who is involved in internet marketing knows that a salesletter can make or break sales, so it's logical to offer customers the chance to get not just a resell product, but also a salesletter with it. Why Premade Salesletters Don't Work When you purchase a resell rights product, you have to realize that the same product is possibly being sold to millions of other marketers. Thus, you're in competition with a lot of other people. A premade salesletter is usually very generic. It is not specific to any one site or business. Let's assume that of all those other marketers, 50% use that premade salesletter. You do the same and you notice that you're really not selling as many products as you would have hoped. Why is this happening? It's probably because of the fact that your product is basically the exact same thing offered by tons of other internet marketers. It's the same not because of the contents of it, but because of the salesletter. People see your salesletter and feel they have seen it before. And they have on other sites. You've done nothing to separate yourself and your product from lots of other internet marketers. 5 Easy Steps to Make a Salesletter Your Own You don't have to start fresh and write a whole new salesletter. You can take the present salesletter and turn it into something that is unique. Step #1: Read through the Salesletter and Decide if You'll Do it Yourself A lot of internet marketers opt to hire someone to rewrite the salesletter for them. If you're not particularly fond of writing, you might want to consider doing this. Step #2: Evaluate Take a good look at the out of the box salesletter and decide where the most generic parts of it are. Then set forth to rewrite those parts, adding in information about your site while also talking heavily about the product. Step #3: Rewrite After you have decided what parts to edit, it's time to actually do it. Begin rewriting every part of the salesletter, taking out the parts which are generic and adding in vital information about your business and the product. Basically, just make the salesletter your own. Step #4: Compare to the Original Read your salesletter and then the original one. Compare the two. When you've finished reading both, do you feel you've read the same thing twice? If so, you'll need to do a bit more rewriting. Step #5: Check Grammar and Spelling No one likes a salesletter that is full of grammatical errors. Always check your grammar and spelling before putting up the salesletter on your site.
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