Using Articles For SEO

One reason that many people write and distribute articles is solely for SEO purposes. SEO stands for search engine optimization. One of the techniques used in SEO is to get as many important back links as possible to your site. These links may also be called inbound links.

A back link, or inbound link, is a link that comes from another website to yours. An important link, according to the search engines, means having your link on a site that gets a great deal of traffic, has a low Alexa rating, and a high Google page rank. Search engines may also call such sites ‘authority sites.’

When you get your link on such a site, the link becomes important to the search engines, and this raises your own sites importance, which in turn boosts your search engine ranking – you’re listing moves up in the search engines.

So, those who are interested only in the SEO aspect of writing and distributing articles write articles that contain their keywords, and make sure that their link appears, at the very least, in the author’s resource box. They also strive to have that link anchored with their keywords.

The more articles you submit, the more inbound links you have. But this is tricky. First, the search engines don’t like it when you build too many inbound links in a short period of time. Second, you may be tempted to crank out less than quality articles. Third, you may opt to use your keywords in your articles in forms other than natural speech. All of these are bad practices.

What many SEO seekers fail to remember is that it isn’t just search engines that see articles. Real live people also see them, and try to read them. If the article was written solely for the search engines benefit, it probably has absolutely no value to a human being.

However, if you write the article for human consumption, it will have SEO value as well. So, in the grand scheme of things, write for humans, and not for search engines, and you will find that you benefit in more ways than one.

For the best results, remember that slow and steady is the key to article marketing success, and ultimately to SEO success. Write quality articles, use your keywords only as they would naturally occur in the text of your articles, and get on a regular writing/submission schedule for your articles.