How Often Should You Contact Your List

So you already have a list you say? 

Great.

How often are you contacting them?  Daily?  Weekly?  Monthly?  Sporadically?

When it comes to how often you contact your list, one of the keys is consistency.  If you typically contact your subscribers every week on Monday morning, then people are going to start to expect that email from you on Mondays.  

The next important thing to remember is that the majority of people don't contact their lists often enough.  Sure, if you contact your people more frequently some people are going to unsubscribe because they think you're contacting them too often.  However, that's not a bad thing and those people are in the minority.

The benefit you get is that your subscribers remember who you are, and your emails get read more often.  Also, the more often you contact people, the more likely it is you'll make a connection with them.

So what's the ideal frequency that you should contact your list. 

Well, there's no simple answer, and to decide this for yourself you should definitely test it.   

But here's where I'd recommend you start - 3 times a week.   I've seen marketers who send out emails almost everyday and even some who send out emails multiple times a day so don't be afraid to test more frequently.