Overall, you would do the same things with a master resell rights product as you would with a resell product. However, because you have something additional to sell, there are some additional things that you will do. Here are some tips for working with master resell rights.
- If possible, try to get exclusive master resell rights. If you find a product that only offers resell rights, talk to the product creator and see if you can work out a deal so that you have exclusive master resell rights as well. Naturally, you want a quality product that is doing well.
- As with product sales, offer your potential resell rights customers something that nobody else offers them. Include a well-designed sales page and graphics in the package. Give them a free marketing course or instructional video for using the resell rights package. Give them more than anybody else!
- Make good use of your thank you page. If someone has purchased resell rights from you, they are in the business of reselling products – or at the very least, they want to be. Offer them additional products, or related products, for which resell rights are for sale. Get as much money as possible out of each and every sale. Using an OTO or One Time Offer script has proven to be very successful in this situation.
- Let it be known that the resell rights are indeed for sale. This should appear on the sales page. There can be two options for ordering, or one. You could opt to have an order button for the product, and an order button for the product, including the resell rights. You could also opt just to offer the product with the resell rights, whether the buyer wants those rights or not.
There is a difference, however. You really need to know if the resell rights were desired or not so that you can present the customer with the appropriate thank you page or OTO. If they wanted the rights, the OTO would offer additional products with rights. If they only wanted the product, the OTO could present related products, regardless of whether or not the rights for those products were also for sale.
- Make your resell rights valuable. If you are offering the product and the product with resell rights, the price difference should be fairly broad. The price that you name determines how valuable someone else thinks that those rights are. Don’t sell those rights short!
- Know where to market what. If you had an informational product for diabetics, you would want to market that product in places where diabetics may be found online – naturally. But the majority of diabetics who will be interested in the information will have no interest in the resell rights. Market the product with resell rights where people who are interested in marketing and business can be found – whether they are interested in diabetic information or not.
- Have two sales pages. As discussed in the previous tip, when you own master resell rights, you have two groups to market to – those who are interested in the information, and those who are interested in the rights. Design two sales pages to cater to those two different markets.
- Read your email! Find out who the creators of resell products are, and make sure that you get on their lists. This is the fastest way to be notified about a new resell rights product becoming available. Those who get in on the deal first tend to make the most amount of money from the product – before it is flooding the market.
The same holds true when it comes to master resell rights – if you are offering those resell rights to others before every resell rights product marketer on the planet is, you will make the most money, in the shortest amount of time.
- Don’t make the mistake of trying to remain exclusive with your master resell rights. The product creator is going to sell those same rights to many other people – although you hope that number is limited. Don’t think that by not offering the resell rights to others that you are keeping the market fresh for yourself. If you don’t sell those rights, someone else will – and they will be pocketing the profits, instead of you.
- Don’t assume that a product or the resell rights to that product have outlived their purpose. We make the mistake of assuming that ‘everyone’ is online and that ‘everyone’ who wants to start their own Internet business has already done so. More and more users come online –for the first time – everyday. If nothing else, make sure that your sales page stays listed in the search engines and that there are articles out there with a link to those sales pages as well.
Again, if master resell rights are offered, it is usually in your best interest to purchase those rights – as long as the product meets all other criteria. Just like resell rights, even if it doesn’t appear that the master resell rights are available for purchase, contact the product creator and see if you can work out a deal. You would be surprised at how many resell rights product marketers don’t do this, and this gives you the opportunity to be the first to offer something that nobody else is offering.
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After you have made sure that a product with resell rights meets or exceeds the criteria mentioned earlier, you need to know how to get the maximum mileage out of that product. Here are some advanced strategies for resell rights:
- Read the license. Make sure that you fully understand how you are allowed to use the product. If you don’t understand something, contact the product creator.
- This one should be basic knowledge, but it is surprising how many people fail at this. Change the sales page! You do not, under any circumstances, want your sales page to look like anyone else’s. Change it!
- Gather your bonuses. Choose bonuses that are directly related to – but not in competition with – the resell product. Make sure that they are quality products, and put a value on them. People want to know the dollar value that they are getting for their money.
- Give your product its own website, with its own domain name. Ideally, you should have a host that allows you to host an unlimited number of domains, for one low monthly cost. You can get such an account at Hostgator (http://www.hostgator.com) for about fifteen bucks a month. Spend the ten bucks for a year on a domain name for the product; change the nameservers to point to your hostgator account, and get it all set up there.
- If you do not already have an opt-in list for the niche that this product falls in, start building one. Use a free giveaway – or create a free giveaway using a PLR product – that relates to this product. Create an opt-in page, and run a short AdWords campaign to get traffic to that page.
- Write an article that relates to this topic. Send that article out to your opt-in list, and then submit it to about five or ten article directories.
- Find out if you can run a Google AdWords campaign for this product (sometimes this is not allowed). If so, look to see if others are already running a campaign. Pay attention to the keywords they are using.
- Set up your own Google AdWords campaign, and stay away from the top keywords that relate to your product. Instead, go with the keywords that are still related, but not as ‘hot.’ You may think this results in lower traffic, but that isn’t necessarily true – because you won’t be competing for listing placement in search results quite as much, and you will pay less for the keywords, for higher placement.
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- Get testimonials for your sales page – even if there are already testimonials that were provided by the product creator. You can ask your friends to write testimonials for you. You want your own testimonials because you want yours to be different from everyone else’s.
- After setting up your website, bookmark it. Join OnlyWire at http://www.onlywire.com. Join the bookmarking sites that OnlyWire works with, and add the OnlyWire icon to your toolbar. Click that icon, put in the appropriate keywords, and hit the submit button. This will bring a great deal of traffic – for free – to your sales page.
- Blog about it. Hopefully, you have a blog already set up and ready to go in your niche. Make sure that you blog about this product, and link to the sales page. Use all of the usual blog promotion techniques to promote that post.
- Ebay! Check the license agreement, and if it is allowed, list the product on eBay using the ‘buy it now’ feature. eBay gets millions of visitors each and every day. Most successful resell rights entrepreneurs have eBay Stores.
- Find out where your competition is marketing, and market somewhere else. The best way to beat the competition is to avoid it altogether. Subscribe to ezines that have a proven track record. If your resell product is not being advertised in that ezine, make sure that you purchase an advertisement! With so much technology at our fingertips, many people have forgotten all about ezine marketing – even though it is still highly effective.
- Think seasonal. Certain times of the year there are niches that get heavy traffic for a brief period of time. Choose products for niches that will be hot during those times, such as Christmas, Easter, Valentine’s Day, Halloween, Thanksgiving, etc.
- Track everything. Track your ad campaigns. You need to know what is working, and what isn’t. This allows you to focus more of your resources towards what works, and prevents you from wasting time with what does not. Never stop tracking and analyzing.
- Make an instructional video that relates to your product. This video can be given away as a bonus or as a pre-sell item. People absolutely love instructional videos.
With these tips, you will find that you do better with your resell products. You may not think that these are ‘advanced strategies,’ but they really are. These are the things that the most successful resellers do on a daily basis, despite how simple it all sounds.
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