Oh, the confusion of it all! Resell Rights, Master Resell Rights, Private Label Rights. As an advanced marketer, you probably know what this all means – but which of these licenses should you choose when selecting products for your business?
Who ever said that you had to choose just one?
You can easily select products that have RR, MRR, or PLR for your business. Again, it is just a matter of keeping the license with the product so that you can always easily check to see what rights you have.
Let’s take a quick look at each type of license to see what the advantages and disadvantages are:
Resell Rights (RR):
If you have resell rights, you simply have the right to resell the product. In most cases, this means that you cannot change a single thing about the product, but you can usually alter the sales page or create your own sales page. In fact, if you can’t do that, you don’t want the resell rights, because they will be pretty much useless to you.
Resell rights vary. You may have the option of naming your own price when reselling the product or you may be required to sell it for a certain price or price range. In most cases, you cannot offer the product for free, and in many cases you cannot offer the product as part of a package deal.
Master Resell Rights (MRR):
Master Resell Rights work just like resell rights, with one major exception. When you have master resell rights, you have the right to resell the product, and the right to resell the resell rights to the product. In some cases, you may even be licensed to resell the master resell rights.
Other than this exception, master resell rights typically offer the same advantages and disadvantages as resell rights, however you do stand to gain more monetarily from master resell rights. If given the choice, always purchase master resell rights over plain resell rights.
Private Label Rights (PLR):
Private label rights offer the greatest flexibility. You can make changes to the product, the cover for the product, and of course the sales page, if one is included. Furthermore, you can put your name on the product as the author, which you can never do with resell rights.
You can typically set your own price for the product. You can give it away, and in most cases bundle it with other products at your own discretion, as long as it is not becoming part of another PLR package.
One thing to note with private label rights is that the product is not exactly ‘finished.’ It is a complete product, but unlike resell rights products, it is not ready to resell straight out of the box. The product must be changed before you can put it on the market.
The best case scenario: Offer a product to which you have master resell rights for sale. Have one price for the product, and one price for the resell rights and the product. Offer private label rights products as bonuses, or bundle the product – if this is allowed – with PLR products to increase its value and offer something that other people with master resell rights to the product are not offering.
Another great scenario: Sell the PLR product as the main product, with you as the author. If it is allowed, offer a resell product as a bonus or package it with the PLR product, again, if this is allowed.
Many people mistakenly think that the best way to go is to only deal with PLR products. You can make nice profits with this, while getting your name better known as an author of informational products and/or software.
However, it takes time to get PLR products ready to go to market. Often, there is an additional expense, especially if you have to have a PLR product rewritten. This is time that you can spend marketing. Besides this, there are many great products out there that offer resell and master resell rights, instead of PLR.
By failing to see and sell those products as well, you are doing a disservice to your customers, to yourself, and of course to your pocketbook. You can offer all three types of products in various markets – again, you just need to be organized and keep the license with the product on your hard drive, so that you always know exactly what rights you have for each product.
Again, there is no hard and fast rule that says that you can only offer resell rights products, or only deal with PLR products. Broaden your horizons, and fatten your wallet with a good mixture of resell rights products, master resell rights products, and private label products.
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Not all of the products that you currently have on your hard drive will be worth anything. They may have been low-quality products to begin with. They may contain outdated information. They may already be flooding the marketplace. Before you seek out new resell rights products, however, let’s take a real look at what you have.
Start going through your files, and actually look at those products. If they are low-quality or outdated, there may be hope. Read the license and see if you have the right to ‘freshen’ them up. If you do not have that right, contact the product creator and see if he or she will give you the right – or sell you the right. They may even be willing to freshen up the product for you, if you approach them in the right way and help them to see the value of the product.
Get rid of anything that cannot be freshened up. If it contains outdated information, and you cannot get that information up-to-date, it isn’t of any use to you or anybody else. If the product is not of a higher quality, you don’t want your name associated with it. If you aren’t sure whether or not you should delete it, copy it over to a CD and store it away. Just get it out of your way for now.
Don’t get rid of those products that are flooding the market place. There may be a use for them later, depending on the license that accompanies them. Also, just because something is already being widely sold, this is no indication that you won’t be successful with it – it is just a matter of knowing how to sell it. You’ve heard of people who could sell snow to Eskimos – you may be one of those people.
Now, take another look at what you have. The number of products has most likely been greatly reduced, and as a professional reseller, you definitely need to be on the constant lookout for new resell rights products to add to your collection. Not just any resell rights product will do. You want high quality products in profitable niches.
Let’s first look at profitable niches. A profitable niche is any niche in which there is money being spent. If people are consistently advertising in a niche, they are doing so because they are making money from that advertising. Few businesses throw away good advertising dollars.
To find resell rights products, you can join PLR membership sites or purchase from one time sales. PLR stands for Private Label Rights. When joining such a site, look for one that has a limited number of members, as this limits the overall distribution of these products.
When selecting products, it is important that the product meet or exceed certain criteria. This criterion includes:
- Is the product professional? Does it have a professional feel and sound to it?
- Is the product new or already flooding the market?
- Is the product part of a low priced package? (often these packages are not full of quality products, or products that are flooding the market already)
- Is there a paying market for the product?
- Is the product informative? Does it solve a problem or fill a need?
There are other things that you must look at as well, including:
- What are my rights that are lined out in the license?
- How much can I charge for the product? Is there a set price or can I choose my own?
- Can the product be used as a bonus gift?
- Is there a sales page included, and can that sales page be altered to suit me?
You must look at the purchase of resell rights products as an investment for your business. With any other type of business, you would think carefully about that investment, and only choose the best possible investment for your business. If you look at it from this point of view, you will be more successful in selecting quality resell rights products.
Also note that just because a product does not advertise that resell rights are available, this does not in anyway mean that they aren’t. Contact the product creator to see if they will sell the resell rights to you.
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