If you were to dust off your hard drive, however, and find all of those products that have resell rights or private label rights that you’ve been collecting, you probably have a fortune. You may even have more than several years’ worth of your salary sitting there on your hard drive, collecting virtual dust. If you play your virtual cards right, you could be sitting on millions of dollars.
One of the beautiful things about computers and the Internet is that there really are no limitations. This includes how much money one can make. When dealing with resell rights products, you have the potential to make even more than someone who creates products because you don’t have the expense of time or money invested into product creation. It’s already done – all you have to do is sell it.
There are several ‘tricks’ that one must know to be successful with resell rights products however. The first trick is to fully understand the resell license. All product creators are created equally – but do things in very different ways. Don’t ever assume that just because you’ve read one resell license that you know what all resell licenses say – you don’t.
Each resell license is different. Some may grant you the right to change the price. Others may grant you the right to re-brand a product. Some may have very specific allowances and disallowances concerning how the product is marketed. You won’t know unless you read each individual license. You need to know exactly what rights you have purchased when it comes to any product.
The next trick is to group your resell products on your computer. Create files for different topics. Create file within files for sub-topics. Keep them organized. This will not only save you loads of time later, but this organization also opens up new revenue streams for you, as you will learn later. Keep the license with the product it belongs to.
You need to know what you have, and how it can be used. You may want to set up a spreadsheet for this. Learn how to use the spreadsheet software on your computer, and start listing your products. You can create new spreadsheets for each topic for better spreadsheet organization (look at the bottom of the spreadsheet window to create a new spreadsheet within a spreadsheet).
Ideally, you will create fields on your spreadsheet that will tell you whether or not the product can be offered as a bonus, what the sale price required by the product creator (if any) is, the topic and/or subtopic of the product, how many pages (for ebooks) are in the product, and other pertinent information. Again, this will save you loads of time later, and will actually help you to become more profitable later on.
You have to approach this as a full-fledged business. This isn’t a hobby. It isn’t just a way to make a little extra income. This is an actual full income-earning business, and again, you must see it that way. If you don’t, you most likely won’t organize things they way that they need to be organized, and you most likely will not have the success that you could or should have with your resell rights products.
Along with this grouping that you are doing, you also need to be on the lookout for free products that pertain to your topics. These free products should be products that you can also give to others for free. These products can be used as lead-ins to build an opt-in list, or as bonuses to really dress up your resell rights product packages.
Place these free products inside the folder of the product that it belongs to, but create another folder inside of that folder for the free products, so that you are aware that these are the free ones. Don’t expect to remember what is what when you have hundreds or thousands of products on your hard drive!
This organization takes time. It may take a few hours, a few days, or even a few weeks depending on how many resell rights products you have collected over the years – but as you will see, it will be time well spent.
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The rights to a product are something that most product creators these days – especially creators of information products – worry about. The Internet offers us the ability to find any information that we want – that is what it is all about – the sharing of information. This doesn’t mean that you want to share the rights to your product.
The first thing you need is a copyright. Copyrights are used on websites and in products – and may even be used in emails. Many people mistakenly think that copyrighting information requires filling out forms and paying fees. This isn’t true. The fact is that as soon as you write something down or create something, it is copyrighted.
You don’t ever have to fill out a form, or pay a copyright fee, although in some instances, you may want to. This is typically done for hard copy books, music, and other creatives – but not usually done for digital products. This doesn’t mean that it cannot be done for digital products.
The fastest way to copyright something, however, is to add this statement:
Copyright © 2007 by Your Company Name
All Rights Reserved.
That alone takes care of it, although because the person who first writes or creates something owns the copyright, it is important that you have some documentation that indicates the exact date that the product was created, in case someone tries to infringe on your copyright. Microsoft Word does this.
You won’t find the copyright symbol on your keyboard. It is created by holding down the ALT key and pushing the numbers 0169. Give it a try. It can also be found in the character map, which you will find under your start button > all programs > accessories.
If you have work created for you, it is called ‘work for hire.’ Usually, the law requires that the copyright is automatically transferred to the person paying for the work, when the creator is paid for that work. However, depending on whom you are dealing with, you may want to create an agreement that states exactly when and how the copyright is transferred to you.
Of course, copyrighting work doesn’t necessarily prevent others from stealing your hard work. There are many out there who are not above plagiarism – and this is a problem.
You can use a fabulous website called Copy Scape at http://www.copyscape.com to see if others are using your work. This is a free service. If you find someone else using your work, the first step is to send them an email asking them to remove the plagiarized work. If this fails, send them a registered letter, via postal mail. If that fails, you will most likely need a lawyer to intervene, and you may have to take them to court.
There are two other ways that you can protect your product rights. The first is a non-disclosure agreement, and the second is a non-compete agreement. These are useful when you have other people doing work on your product. They know all of your secrets, and without a non-disclosure agreement, they are free to tell your competitors whatever they want to tell them.
You can find many samples of non-disclosure agreements on the Internet, for free. It is a good idea to have anyone who works for you sign an NDA, and have it notarized as well. While this may not stop them from sharing your secrets, it certainly gives you more of a legal leg to stand on in the event that they do.
A non-compete agreement is a little different from an NDA. A non-compete agreement essentially states that the person working for you is not allowed to compete with you or work for your competitors for a certain number of years after leaving your employ.
These are typically meant for full-time employees. They are not usually meant for people who do contract work, because it would prevent them from making a living after their work with you is finished. For these people, and NDA should be used instead. Like NDAs, non-compete agreements can also easily be found on the Internet, and you will find links to both in the resources section of this ebook.
Other than using technology that prevents people from printing or copying your work, or prevents them from seeing programming code, this is really all that you can do to protect your work. Remember the steps for dealing with someone who has used your work:
- Contact them via email. Request that they remove the plagiarized work.
- Contact them via postal mail, using registered mail that they have to sign for, so you can prove that they received it.
- Hire a lawyer, and have them contact the violator.
- Take them to court.
Be prepared. Court action is not cheap, and neither is hiring a lawyer. If possible, work it out without either of these things, and only sue as a last resort.
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