Conveying Resell Rights on Your Product

One big decision facing an info product author is whether or not to convey resell rights on his work. Most online authors know the basic idea of resell rights but what can these resell rights really do for an author?

Conveying resell rights on your work is a great way to start viral marketing. Although authors will not really profit from reseller sales, they can still profit from reputation building. You can easily spread your name as an authority in your field through resellers. Your resellers’ customers will realize how good you are and might check your embedded website back links. This means that there is a chance that your resellers’ customers might also become yours.

You only have to exert effort once for every product. You just need to create a good product and a reseller’s pack and then you can let your resellers do all the marketing work. You might earn considerably with back end sales if you have a lot of products and if some of them have gone viral.

As the product and resell rights owner, you can also just sell your product and product rights over and over again. There is no immediate need to slave over new product ideas everyday.

Conveying resell rights to your product will give you the chance to earn in more ways than one. As mentioned, aside from selling your product and its resell rights upfront, you can also earn from back end sales. You can also earn from additional reseller charges such as re-branding fees. In other words, you are selling more than just two things.

Some people like it easy. Resellers generally want easy money and it is easier for them to resell someone else’s work than to make and sell their own. Resellers are also better than affiliates because resellers are more motivated to regain their invested money. They paid for your product and its rights and they will work aggressively to gain profits.