Sell More Than One Product At A Time

Internet marketing takes a lot of time, as you well know. So why in the world would you spend all that time and effort to just sell one single product? If you are a smart marketer, you won’t. When you bring someone to your site, and they make a purchase, you will do everything in your power to sell them as many products as they are willing to buy.

 

Don’t have an ‘ordinary’ order page. Instead, use the Amazon.com concept. If you’ve ever ordered a product from Amazon.com, you may have noticed that during the ordering process, you were shown a list of related products that other customers purchased when making this purchase. The title of the list says something to the effect of ‘other customer’s who bought this product also purchased…’

 

Ideally, you will have a shopping cart system set up that will allow your customers to check the boxes next to the additional products that they want before proceeding with their order, and they will be buying several products at once.

 

Of course, if this type of shopping cart system is more than you are willing to do right now, there are other options. The first option is the OTO, or One Time Offer, which we briefly touched on earlier. After they have completed their order, they are presented with a one time offer for an additional product.

 

This product may have a special price, or it may be a ‘limited edition’ that is only available for purchase with the product that they have already agreed to purchase. Make it as exclusive as you possibly can, and let your customer know that they will never see the offer again, and that this product will not be available anywhere else, at any other time. This is a wonderful use for a PLR product.

 

There are numerous quality OTO scripts that you can use. Get one that will allow you to present each customer with more than one OTO. At the same time, do not deluge your customers with offers. Don’t offer more than three OTO products after a sale, or you will start to irritate them.

 

Again, a perfect example of getting the most possible mileage out of one sale is Amazon.com. Another good example of this is GoDaddy.com. Order something from both of these companies, so that you can get a look at the ordering process.

 

Make it easy for your customers to buy additional products from you. They should not have to do anything more than to check a box. When they go through the OTO system or the shopping cart system, and want those additional products that you are offering, make it possible for them to quickly order, without having to put all of their information in again.