Working With Resell Rights

1. Read the license. Make sure that you fully understand how you are allowed to use the product. If you don’t understand something, contact the product creator.

2. This one should be basic knowledge, but it is surprising how many people fail at this. Change the sales page! You do not, under any circumstances, want your sales page to look like anyone else’s. Change it!

3. Gather your bonuses. Choose bonuses that are directly related to – but not in competition with – the resell product. Make sure that they are quality products, and put a value on them. People want to know the dollar value that they are getting for their money.

4. Give your product its own website, with its own domain name. Ideally, you should have a host that allows you to host an unlimited number of domains, for one low monthly cost. You can get such an account at Hostgator (http://www.hostgator.com) for about fifteen bucks a month. Spend the ten bucks for a year on a domain name for the product; change the nameservers to point to your hostgator account, and get it all set up there.

5. If you do not already have an opt-in list for the niche that this product falls in, start building one. Use a free giveaway – or create a free giveaway using a PLR product – that relates to this product. Create an opt-in page, and run a short AdWords campaign to get traffic to that page.

6. Write an article that relates to this topic. Send that article out to your opt-in list, and then submit it to about five or ten article directories.

7. Find out if you can run a Google AdWords campaign for this product (sometimes this is not allowed). If so, look to see if others are already running a campaign. Pay attention to the keywords they are using.

8. Set up your own Google AdWords campaign, and stay away from the top keywords that relate to your product. Instead, go with the keywords that are still related, but not as ‘hot.’ You may think this results in lower traffic, but that isn’t necessarily true – because you won’t be competing for listing placement in search results quite as much, and you will pay less for the keywords, for higher placement. 

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9. Get testimonials for your sales page – even if there are already testimonials that were provided by the product creator. You can ask your friends to write testimonials for you. You want your own testimonials because you want yours to be different from everyone else’s.

10. After setting up your website, bookmark it. Join OnlyWire at http://www.onlywire.com. Join the bookmarking sites that OnlyWire works with, and add the OnlyWire icon to your toolbar. Click that icon, put in the appropriate keywords, and hit the submit button. This will bring a great deal of traffic – for free – to your sales page.

11. Blog about it. Hopefully, you have a blog already set up and ready to go in your niche. Make sure that you blog about this product, and link to the sales page. Use all of the usual blog promotion techniques to promote that post.

12. Ebay! Check the license agreement, and if it is allowed, list the product on eBay using the ‘buy it now’ feature. eBay gets millions of visitors each and every day. Most successful resell rights entrepreneurs have eBay Stores.

13. Find out where your competition is marketing, and market somewhere else. The best way to beat the competition is to avoid it altogether. Subscribe to ezines that have a proven track record. If your resell product is not being advertised in that ezine, make sure that you purchase an advertisement! With so much technology at our fingertips, many people have forgotten all about ezine marketing – even though it is still highly effective.

14. Think seasonal. Certain times of the year there are niches that get heavy traffic for a brief period of time. Choose products for niches that will be hot during those times, such as Christmas, Easter, Valentine’s Day, Halloween, Thanksgiving, etc.

15. Track everything. Track your ad campaigns. You need to know what is working, and what isn’t. This allows you to focus more of your resources towards what works, and prevents you from wasting time with what does not. Never stop tracking and analyzing.

16. Make an instructional video that relates to your product. This video can be given away as a bonus or as a pre-sell item. People absolutely love instructional videos.

With these tips, you will find that you do better with your resell products. You may not think that these are ‘advanced strategies,’ but they really are. These are the things that the most successful resellers do on a daily basis, despite how simple it all sounds.